Services Provided:
Web Design / Graphic Design / Analytics / Hosting
Description:
Newfoundland Candle Company is a boutique hand-crafted candle company from the greater Boston area. We helped them develop a website that was easy to navigate, as well as a fully functioning e-commerce site. We also helped them reinvent their entire brand from logo design and color pallete to make the experience more warm and inviting to potential customers.
Analytics:
Web analytics is vital for clients looking to optimize their online presence and improve business outcomes. By tracking and analyzing website data, clients gain insights into user behavior, traffic sources, and conversion rates. This information helps identify which marketing strategies are effective and where improvements are needed. Web analytics tools, such as Google Analytics, allow clients to monitor metrics like page views, bounce rates, and average session durations. With these insights, clients can make data-driven decisions to enhance user experience, increase engagement, and boost sales. Additionally, understanding user demographics and behavior patterns enables personalized marketing efforts, ensuring that clients can target their audience more effectively. Overall, web analytics empowers clients to refine their digital strategies, maximize return on investment, and achieve their business goals.
